Marketing Sales

The 6 Best Promotional Giveaways for 2019

Coming up with a promotional giveaway for your company is one marketing strategy that can keep you in the consumer’s mind. Here are some trending products that you can consider for a win-win situation.


Smart Cube Desk Accessory

This cube is anything but little. It might look like a simple cube but opening it up reveals more hidden treasures underneath. It has a holder for pens, sticky notes, notepads, business cards, and even a smart phone holder.

It can be custom designed to fit your company color, logo, and list of services. Your target audience will be constantly reminded about your company since they will see it every day once it has been placed on their desk.

Solar Phone Chargers

Custom designed solar phone chargers are fast becoming trendy particularly with green technology being advocated by almost every company you can think of. This is one handy giveaway that would surely be appreciated by your customer.

Eco Tote Bag

Eco bags are now making its way as the latest fashion trend. There are a number of eco bags with good quality that you can choose from. Your company name and logo on the front and the back makes good advertisement for other consumers as well since they can see it at a distance.


Reusable Collapsible Mug

Give your customers the ease of carrying their own mug to the nearest coffee shop without the bulk. Perfect for office spaces as well since it doesn’t take too much space. It can simply be collapsed and kept inside the drawer.

Wireless Phone Charging Pad

A quick and simple advertisement tool that gets used on a daily basis. Choose one that is compatible to more than one brand.


Yoga Mats

Almost everyone, particularly millennials, is into health and fitness so why not use yoga mats as a unique promotional tool? Just imagine how your company logo would look on that large print area.

As you can see, promotional giveaways have definitely come a long way from the usual keychain and pens. We’re sure that 2019 has more to offer as we near the end of 2018. What’s your favorite promotional giveaway?

Marketing Sales

4 Best Marketing Tips from The Experts

The best way to improve your marketing strategy would be to learn from the experts. Studying successful individuals, companies, and organizations is one good way to start.

Here are the top 4 tips we gathered from marketing experts.


In this age where everyone tries to claim their specific share of the market, honesty is still the best policy. Companies who are open and honest eventually gain their customers’ trust. This allows the customers to become comfortable with the company that converts into a more loyal customer base.

Take Risks with Uniqueness

Don’t be afraid to take risks and think outside of the box. Taking risks is part and parcel of the business. Admittedly, not every risk pays off but that’s what makes marketing a fun industry to be in.

Being unique will definitely set you apart from the other marketing strategies. Remember that marketing has a wide scope and there is always room for fresh and unique ideas.

Forward Thinking

Marketing experts agree that grabbing opportunities as they come is good but forward thinking is even better.

For a more effective and continuous marketing strategy, you have to create long-term goals to keep you focused towards success. Thinking on how you can improve your current working strategy would be great to begin with.


Keeping yourself in the social loop, particularly the social media is probably one of the best marketing tools nowadays.

Don’t overdo it though. It would be best if you concentrate on one or two social media channels at a time. This allows you to reach out to your target audience while making sure that you get to immediately interact with them in case there are any concerns that may arise.

There you have it – our top 4 tips! If you have other tips that you think should be worth mentioning, please leave a comment. 

Marketing Sales

5 Ways to Faster Achieve Your Goals in Marketing

If you have been working in the marketing industry even for just a few months, chances are you already realized by now that setting and achieving your marketing goals is a bit trickier than you initially thought.

Theorizing and imagining the goals in your head is fairly easy. The dilemma begins when you come across the question “how can I do this?” You might come up blank with a definite answer.

Here are my tips to give you a head start.

Evaluate and Understand the Situation

Make sure that you are setting reasonable and realistic goals. Clearly define the situation as it currently stands. Set your mind that you can achieve the goals in due time, not in the next 24 hours.

Stay Goal-Focused

Trying to set and achieve goals that are more than you can handle can defeat your purpose. Learn to stay focused on your goal by choosing just 1-2 major goals and about 3-5 supporting goals. Only consider opportunities that can help achieve your set goals.

Be Authentic

Authenticity can help you go a long way particularly for the marketing industry. Even if you have been working in marketing for quite some time, taking the time to review what the current trends and offers are would definitely pay off in the future.

Identify Your Target Audience

Identifying your target audience keeps you in track of your goals. Take note of where and who is your target audience. Market research comes in handy at times like these.

Test Out Your Goals

Once everything is set in place, it’s time to test your ideas to achieve your goals. Don’t test them altogether. Run tests one at time to see what would work best. It might take a bit of trial and error but if you stay focused, you will get where you want to be.

What’s your take on the ways for faster achievement of your marketing goals?

Infographic by: Digitalinformationworld